Personal, 2023 - 2024Dreaming of an idea.
Context / My partner Suzanne and I are both designers and creatives. Planning our destination wedding, we couldn't pass up the chance to design various aspects for the lead-up to the wedding and its events.
Objective & ApproachBring our concepts to life for an unforgettable guest experience.
My role / Designer, alongside Suzanne, collaborating with our wedding planners and suppliers.
Ideating a personal brand system.
We started with branding, choosing typefaces and a colour palette that reflected natural hues to complement the setting. Next, we created a logo and illustration as enduring symbols for our wedding.
Images / Colour palette for our wedding brand, Reference to how illustration was created
Streamlining guest experiences.
With the brand established, we designed materials for our guests. We started with mobile "Save The Dates," followed by physical invites for close family and a customised website with essential information and RSVP tracking.
Images / Website and RSVP email screens, Save the Dates invite with animated illustration
Ensuring consistency across communications.
Initially, things ran smoothly as we created all designs ourselves. As the wedding approached, we needed a method to communicate our ideas to various suppliers. We opted to create a style guide to ensure our concepts were respected while still allowing for creative freedom.
Images / Snapshot of brand style guide for typography styles, colour pairings and visual assets for print
Outcome & ImpactWe finally saw the fruits of our labour become tangible and real, with our vision coming to life.
Deliverables / Print designs for Invites, Posters, Booklets, Menus & Physical swag, Web & Email UX/UI, Design language, Icons & Illustrations, Motion design, Style guide
102
❤️ Delighted guests who travelled to celebrate with us, made new friends, and had an awesome time.
Images / Event posters, Illustration concept for wedding outfits, Photo of wedding outfits, Photo of branded swag, Bar logo design, Photo of bar logo, Wedding ceremony icons, Photo of wedding fan, Photo of customised coaster for guests, Resort map, Colour pairings, Photo of cocktail and drinks menu, Event icons, Logo design, Photo of main sign
