Wollit, 2023 - 2024Time for a refresh.
Context / Wollit, a FinTech startup, helps customers improve their credit scores. With a small team and limited design resources, they need to elevate their brand and product experiences to remain competitive in the market.
Objective & ApproachDefine design processes to develop products efficiently, create better user experiences and elevate the brand's visibility.
My role / Design Consultant, joined on a short-term basis as sole designer, working with CEO, PM, and two developers.
Establishing a framework to raise practices.
We focused on streamlining design-to-developer processes, reducing bespoke builds and duplication. We established design tokens, layouts, and responsive patterns to build a robust foundation with 1:1 parity between design and code.
Images / Before screens of Wollit brand and app, Spec for adaptive type sizes across screen sizes
Shaping engaging customer entry points.
With foundations in place, key components and brand concepts for the first product experiences were created. We prioritised the web landing page and sign-up flows since these were the entry points for new users from marketing channels and could also provide insights into the refreshed brand's performance.
Images / Snapshot of first phase components, web landing page and sign-up flow screens
Addressing user interaction challenges.
A primary objective was to redesign the app and address user feedback issues with navigational flows. We conceptualised the app structure into simple, logical layers for all screens and flows. A proof of concept was created to stress test and validate before finalising designs.
Images / App structure POC (Prototype↗︎), Demo of Rent reporting flow using new app structure (Prototype↗︎)
Outcome & ImpactOverhauled design practices, refreshed the brand, and created more dynamic and useful customer experiences.
Deliverables / Web, App & Email UX/UI, Prototypes, Branding, Visual language, Icons & Illustrations, Marketing graphics, Design tokens, Components, Patterns & Templates, Documentation & Specs
80%
✍🏽 Increase in sign-up rates following the launch of new product experiences and refreshed brand.
Images / Refreshed app designs, Wollit Credit Builder logo, Spec for design layout, Guarantee illustration, Brand colours, Brand icons, Marketing graphic
“Heeran is an absolute pleasure to work with. He's incredibly skilled, commercially minded and delivers on-time every time. His contributions have significantly improved our design workflow and strengthened our brand presence in the market.”
Liad Shababo
Role at Wollit / Founder & CEO
