Heeran Master.

View PDF CV↗︎

Sep 2024 - Present

Production Designer (Contract) at Meta

• Collaborating on key Design System initiatives for Messenger and Instagram, ensuring consistency and scalability.

Nov 2023 - Aug 2024

Design Consultant (Contract) at Wollit

• Spearheaded a brand overhaul, creating dynamic user experiences that drove an 80% increase in sign-ups.

• Revamped design library and frameworks, achieving 1:1 design-code parity for enhanced build quality.

May 2021 - Sep 2023 

Lead Designer on Design Systems at Expedia Group

• Contributed to unifying 6 systems from flagship brands into a single Design System, increasing adoption to over 1,000 users.

• Expanded component set to 60+, incorporating multi-brand theming, accessibility, dark mode, and localisation.

• Delivered versatile calendar components, accelerating roadmaps and reducing time-to-market for key features.

• Collaborated to build centralised MVP documentation site, improving discoverability for resources and user activity with tooling.

MAR 2020 - May 2021

Lead Product Designer at Hotels.com

• Designed new product experience from 0 to 1, improving core flows on web and app and reducing duplication.

• Developed Hotels.com Design System, modernising workflows and addressing design and tech debt.

• Mentored teams on the system and engaged stakeholders to demonstrate its value across business initiatives.

• Directed visual language across touchpoints, boosting NPS by 4% and enhancing customer trust with the brand.

aug 2013 - mar 2020

Senior Mobile Product Designer at Hotels.com

• Led major native-mobile projects, including homepage personalisation, increasing conversion rates by 5%.

• Shaped Android app engagement strategies, such as travel guides, earning an Editors’ Choice on Google Play.

• Redesigned Hotels.com Rewards, elevating loyalty programme and achieving a 10% uplift in account creation.

jan 2010 - aug 2013

Senior UI Designer at Perform Group (now DAZN)

• Designed and pitched immersive sports products across web and app for clients including FIFA, Premier League, PSG, beIN Sports, Rangers, Tennis TV, and WTA.